This was created for my first Typography assignment in Fall 2008. The assignment was to create an entry for the AIGA's "Campaign to Sustain" poster contest.
The idea behind my submission was that so many people smoke in the world, and not much is done about the various kinds of leftover butts which contain remnants of hazardous chemicals, but more importantly- take several years to biodegrade.
During my search, I stumbled upon the figure of approximately 4.5 trillion cigarette butts being littered globally, per year. Such a staggering figure I thought would be a good attention grabber. Upon closer look, the viewer realizes that the statement is constructed entirely out of the mentioned butts, further emphasizing both how abundant they are (as I simply walked around the block of my apartment building and collected about 400 in 40 minutes), and the harm that people are inflicting on themselves and our environment by contributing to this habit.